Consent data in audience insights
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Nov 1, 2021 |
- |
Business value
This feature enables a low-friction experience for integrating and harmonizing consent data across several sources. It leverages dataflows, which are Microsoft's self-service data preparation service.
Feature details
Consent management helps companies maintain compliance, trust, and customer satisfaction around the use of customer profiles. To respect privacy regulations, such as the General Data Protection Regulation and the California Consumer Privacy Act, our customers consider consent management as a natural aspect of unified profile management.
This feature unifies and harmonizes customer consent data from sources across an enterprise, and enables consent application across existing Customer Insights capabilities such as segmentation, AI models, and activation scenarios. For example, Customer Insights users can integrate consent data captured with external consent services into audience insights as a native consent entity.
See also
Feature exploration (video)