Custom normalizations
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Dec 31, 2021 |
Jan 28, 2022 |
Business value
You can now configure custom normalization logic to define equivalent 'alias' values and values to bypass and never match.
Feature details
This feature provides the ability to specify values the system should always consider a match (aliases), such as Bobby and Bob, as well as values the system should ignore, such as 'unknown' and '555-1212'. Users provide their own custom alias and bypass lists to the system by first downloading the desired template, adding their values, and then uploading the values in the Excel file. This feature can be found in the Unify flow on the Match step by selecting the Custom link.