Predict churn in B2B scenarios
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Oct 1, 2021 |
- |
Business value
Proactively analyze customers to prevent potential churn and eliminate related customer acquisition cost.
Feature details
In B2B scenarios, customers are business organizations and organized as accounts with individual organization reps as related contacts. In addition to churn predictions for individual customer records, audience insights predicts the likelihood of churn for accounts and provides the same straightforward guided experience.
See also
Transaction churn prediction (docs)