Seamless application of consent data to business processes in audience insights
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Nov 1, 2021 |
- |
Business value
Enable global consent guardrails in segmentation to automatically filter profiles based on a customer’s consent and preferences.
Feature details
Process data only for customers who have provided their consent to do so and build a better relationship with your customers by establishing trust. Implement the control and application of consent data in a variety of business processes in audience insights.
You can create segments of customers based on their consent. Optimize the reach of your segments by focusing only on customers who consented. Save unnecessary cost and resources by engaging only with customers who have consented to the processing of their data.
Audience insights users can use consent data as a filter while creating a segment and preview the impact on the segment size.