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Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Nov 30, 2021 |
- |
Business value
With the score provided for share of voice (SoV), users can compare brands and interests for a given customer's demographic.
Feature details
Audience insights extends brand and interest enrichments with the addition of a new comparative share of voice (SoV) score.
You can use this new score to understand how a specific brand or interest compares to other brands and interests for a given customer's demographic. For example, you can find out if a customer's demographic segment (35- to 49-year-old females from Seattle, USA) has a higher SoV for brand X as compared to the brands Y or Z.
See also
Share of voice (SoV) (docs)