Connect Customer Insights with customer journey orchestration when using your own data lake


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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Mar 31, 2022 - -

Business value

Some customers choose to store their Customer Insights data in their own Azure Data Lake Storage so that they can manage their own infrastructure. You can now use data stored in Azure Data Lake Storage to build segments, specify conditions, and personalize messages to build rich, real-time journeys while maintaining full control over the underlying data.

Feature details

Use Dynamics 365 Customer Insights data, such as customer profile and segment information, that is stored in Azure Data Lake Storage in the same way you do today with standard Customer Insights connected to Microsoft Dataverse. You can:

  • Target customers based on real-time event-triggered customer journeys.
  • Deeply personalize your engagement using rich Customer Insights data.
  • Close the feedback loop with customer interactions from Dynamics 365 Marketing customer journeys available in the Customer Insights activity timeline.

Similar to Customer Insights connected to Dataverse, Dynamics 365 Marketing will discover the Customer Insights instance connected to your Azure Data Lake Storage and enable access to segments, customer profiles, and more.

See also

Manage environments (docs)