Further personalize journey variations using multiple journey branches


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Admins, makers, marketers, or analysts, automatically Jun 14, 2022 - Jul 15, 2022

Business value

Journey branches let you create personalized journeys for customers, engaging them in different ways based on their identity and their past actions. Now, you can easily create more than two branches at any given step in the journey—creating more fine-grained personalization and engaging each customer differently based on their unique profile and behavioral signals. This eliminates the need to nest branches and makes analyzing journeys easier. In addition, you can merge the branches back so that customers can continue the common journey steps after going through their specialized branches.

Feature details

  • Create multiple journey branches based on profile and event attributes or segment membership from a single journey step.
  • Analyze the flow of customers into each of the branches using the Sankey view after the journey is live.

Screenshot of multiple journey branches varying the journey by donation amounts.

See also

Personalize journey variations using multiple journey branches (docs)