Create conditional dynamic content with easy-to-use no-code experiences


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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically May 17, 2022 - Sep 30, 2022

Business value

Conditional dynamic content is key to delivering highly personalized messages to customers. Creating content where entire sections target specific customer segments allows you to craft messages that align with your customers’ interests and preferences, driving engagement and brand loyalty. Until now, achieving this level of dynamic content required complex coding. With the new conditional content experience, marketers can easily create messages targeted to specific segments or attributes, resulting in content that is truly unique to each customer without writing any code.

Feature details

  • Personalize sections of content to a specific segment or attribute.
  • Personalize images to a specific segment or attribute.
  • Target variation to any segment, attribute, or combination.
  • View content variations in the email designer.

Easily author dynamic content with advanced personalization without any code.

See also

How to use conditional content (docs)