Support B2B partner catalogs in e-commerce channel
Important
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| Enabled for | Public preview | General availability |
|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | 
Oct 3, 2022 |
Business value
B2B seller organizations can define partner-specific product catalogs for the B2B buyers they work with. This capability enables the seller to offer a subset of products that may include special pricing to individual buyer organizations. This capability helps automate the B2B selling process for organizations and ensures that unintentional spending is reduced for their B2B buyers, as they can quickly and easily honor existing contracts.
Feature details
In a B2B e-commerce business model, B2B buyer organizations can contract to purchase a subset of products from a B2B seller organization's catalog at a special, negotiated price. Buyers will want to be shown and buy only these contracted products. This functionality can be enabled by defining one or more buyer-specific catalogs with products that have pre-negotiated prices.
The following capabilities are part of this feature:
- Associate a default catalog with an e-commerce website.
- Associate one or more catalogs with the customer hierarchies associated with a B2B buyer organization.
- Define a default catalog when more than one catalog is assigned to the buyer's hierarchy.
- Display products from the signed-in buyer's default catalog.
- Allow buyers to switch between catalogs when more than one catalog is assigned to them.
