Plan and prepare for Dynamics 365 Marketing in 2022 release wave 2
The 2022 release wave 2 plan covers all new functionalities planned to be delivered to market from October 2022 to March 2023. In this article, you'll find the product overview and what's new and planned for Dynamics 365 Marketing.
As the world adjusts to the new normal with hybrid interactions that are here to stay, customers’ expectations are changing. Many companies have raised the bar for the kinds of experiences customers expect, but most companies are not able to deliver. Customers expect companies to understand them, predict their needs, and deliver good experiences to them wherever they are—online or in person. In this landscape, companies need to find new ways to build relationships with their customers, and marketers need to operate at a higher level to attract new customers and build loyalty with the ones they have.
Our focus is to enable you to do just this. We aim to empower you to optimize digital experiences while arming you to elevate in-person interactions. So, no matter where you interact with your customers—through email, at a virtual event, or in person—the experience is congruous. We aim to enable you to reimagine your B2B practices by engaging members of the buying group at the right moments and offering them contextually relevant experiences. Our goal is to enable you to raise the bar on your marketing campaigns—reaching new levels of scale and sophistication. And because relationships are not built based on a single interaction, you will be able to collaborate with other members of your team to design end-to-end experiences that span departments, devices, and channels to make every engagement matter.
Key themes for 2022 release wave 2 include:
- Enable moments-based marketing with real-time journey orchestration.
- Leverage the power of data and AI to market at scale and achieve higher levels of marketing maturity.
- Embrace personalized content to grow your audience interactions.
Data and AI
Leverage the power of data and AI to market at scale and achieve higher levels of marketing maturity. Combine and enrich all your data in real time and leverage AI-driven insights to predict customer intent.
Capitalize on your data and AI to grow your business, increase your monthly customer interactions, and share assets, resources, and results across brands and business units to identify and develop sources of growth.
Embrace personalized content to grow your audience interactions. Personalization is no longer a luxury. It is critical as it increases customers' likelihood to make an initial purchase, to repurchase, and to recommend. Delivering impactful personalization requires leveraging data and AI in an effective way.
Drive better customer experience by targeting the right audience, unleash your creativity, deliver impactful hyper-personalized content supported by AI, and acknowledge your customer consent and preferences.
Build collaborative experiences across people, departments, and channels to enable meaningful engagement. Landing a good customer experience is challenging. Customers expect brands to follow their lifetime journeys while providing omniscient and harmonious experiences. Enabling deep collaboration between departments unlocks exponential business growth capabilities by placing customer needs at the center of the organization.
Boost your return on investment by increasing cooperation with sales, use a common dashboard to share an overview of the business pipeline, and trigger a sales sequence to ensure that potential leads are followed up as soon as possible.
Enable moments-based marketing with real-time journey orchestration. Today’s expectations demand a new level of customer obsession. Winning and keeping customers is becoming increasingly more competitive. This requires brands to capture the moments they get with customers and use them to serve customers.
Grab your consumers' attention by leveraging the relevant touch point, set up capture forms in minutes on your web pages, plug in the channels you control, and include reminders to complete calls to action within your customer journey.
To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Marketing below:
For application administrators
User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.
Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.
Get the most out of Marketing
|Release plan||View all capabilities included in the release.|
|Product updates||Stay up to date on latest product updates.|
|Release calendar||Know important release milestones.|
|Licensing||Improve your understanding of how to license Marketing.|
|Product documentation||Find documentation for Marketing.|
|User community||Engage with Marketing experts and peers in the community.|
|Upcoming events||Find and register for in-person and online events.|
|Product trials||Get started with Marketing.|