Scale your multi-brand business effortlessly


Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Users by admins, makers, or analysts Feb 2023 - -

Business value

Implement marketing strategies across brands, geos, regions, and product lines to align with your business structure and gain visibility into your brand performance.

Businesses need the ability to implement a customer engagement strategy that spans multiple brands, regions, or product lines without the daunting overhead of processes that typically accompany it. Now in real-time marketing, you can effortlessly organize your digital assets, content, and journeys to match your organizational structures by separating business and customer data across different organizational boundaries. This also enables you to gain comprehensive insights into a specific brand's marketing performance without losing a view of the bigger picture.

Feature details

  • Organize your marketing journeys, digital assets, content, and customer preferences to support your multi-brand strategy needs.
  • Reduce compliance risk by using out-of-the-box campaign and data segregation capabilities across organizational boundaries instead of relying on processes and people.
  • Review marketing analytics at individual brand, region, and organization levels.
  • Built on top of modernized business units (Microsoft Dataverse) to ensure a no-cliff experience across your Dynamics 365 applications.