Target the right audience using the new segment builder

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Jun 14, 2022 - Feb 2023

Business value

Improve your productivity by intuitively creating segments for contacts and leads in the new segment builder.

To improve marketing return on investment, it's important that your segments target the right audience. You can now build segments effortlessly by describing them in natural language or by using an easy drag-and-drop logic builder that doesn’t require specialized knowledge of complex data structures and logical operators. To further ensure your confidence in building segments, you can preview the members and estimate the size of draft segments as part of the creation process. In addition, the segment builder enables you to build segments using leads. You can then target the leads directly using customer journeys for your demand generation programs.

Feature details

Marketers need to target the right audience to make the most of their campaigns. Segments are one of the best tools to make sure you're targeting the right audience. With the new Dynamics 365 Marketing segment builder, you can build segments by describing them in natural language or by using the easy drag-and-drop logic builder that doesn’t require specialized knowledge of complex data structures and logical operators.

  • Segment your audience more precisely by creating segments based on attribute data for contacts and leads.
  • Discover and search across all attributes in the right pane and add them to your queries to enrich your segments with more complex logic.
  • Preview and estimate the number of segment members as part of your segment creation process.
  • Use natural language to intelligently assist and ease your segment creation experience.

Segment builder

See also

Build segments in real-time marketing (docs)