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Language, Branding, and Microsoft Images

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Language requirements

Your app can be in any language; if not in English, a document with English translation is required. See in the list below what to consider for each storefront detail when it comes to language:

Description Requirements
Offer name: Can be in any language
Summary: Can be in any one language (not more because of length constraints).
Description: Can be in multiple languages (max 3) but must be the same content for each language.
Screenshots: Can be in any language.
Videos: Can be in any language. If the audio isn't in English, English captioning is required.
Documents: Can be in any language.
Keywords: Can be in any language.
Support / Help: Can be in any language.
Privacy: Can be in any language.
Licensing: Can be in any language.
Supported countries/regions: Must be in English.
Supported editions: Must be in English.
Supported languages: Must be in English.

Note

If you are targeting an international audience, we recommend you use English on AppSource.

Branding requirements

Be consistent with branding throughout your communications. All references (spoken and written in videos, docs, app landing page, screenshots, title bars etc.) must refer to the correct branding that is, either Microsoft Dynamics 365 Business Central, Dynamics 365 Business Central, or Business Central.

Make sure to make the right reference throughout your content:

  • Based on the "new" branding guidelines, the full name, "Microsoft Dynamics 365 Business Central" must be used in its entirety at first mention on the page, and at all prominent locations such as titles, headings etc. (unless the Microsoft brand is already clearly established)
  • Dynamics 365 Business Central on second mention (or first mention if the Microsoft brand is already clearly established)
  • Business Central on subsequent mention as long as Microsoft Dynamics 365 has been clearly established on that given page or content.

Note

Don't make any references to acronyms (such as D365, BC, or MSDYN365BC) or old brand names such as ("for financials" or "for Finance & Operations").

Microsoft images

  • You can include the AppSource badge in your marketing material.
  • If you want to use the Dynamics 365 icons, you can learn about do's and don'ts here.