Core marketing tutorials
Important
This article only applies to outbound marketing, which will be removed from the product on June 30, 2025. To avoid interruptions, transition to real-time journeys before this date. More information: Transition overview
The tutorials in this section provide exercises that illustrate the core functionality of Dynamics 365 Customer Insights - Journeys. If you've never used this product before, this is the best place to start. When you have completed the exercises here, you'll be able to:
Create outbound marketing dynamic segments that organize contacts from your database into logical groups that match your marketing strategies.
Create a marketing email that meets all legal and deliverability requirements, and can deliver personalized messages to contacts.
Create a simple customer journey that sends a marketing email to all members of a segment and records interactions such as message opens and link clicks.
Create a landing page with a form that collects information from new and existing contacts and stores it directly in your organizational database.
Create an automated customer journey that combines email messaging, landing pages, and multiple paths managed by interactive triggers.
The exercises in this chapter build on one another, so we recommend that new users do them all, in order.