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You can add carbon copy (CC) recipients to your journeys when sending emails. When designing your journey, select up to five recipients for your emails from the email tile. Dynamically choose your CC recipients by mapping them to your marketable contacts.
Important
- When you add CC recipients to your emails, the sent email is identical for both primary and CC contacts. The interactions from CC recipients with sent emails (open, forward, clicks, unsubscribe) are counted as a primary recipient interactions and directly impact your insights and analytics.
- Email interactions (sent, delivered, bounced, etc.) aren't shown for CC.
- If a CC recipient clicks on the unsubscribe button for marketing emails, they'll unsubscribe the primary contact.
- The CC recipient interaction will trigger the next step in the journey if you're utilizing the Respond to an action element in your journey based on the customer interaction.
- CC contacts are counted for marketable contact quota.
- CC contacts interactions are counted for interaction quota.
- Only the communication consent of the primary recipient is verified. The communication consent of CC recipients isn't verified.
CC recipients receive the same number of emails as the overall emails sent to primary recipients, meaning, if you send 1,000 emails to primary recipients with two people in CC, your overall sent emails will be 3,000. It's recommended that you select people in the CC field who are aware of how this feature functions.
Enabling the CC feature
The CC feature is disabled by default. To enable the feature:
Go to Settings and select Feature Switches.
Enable the feature in the Customer Journey section.
How to use the CC feature in customer journeys
In your journey, select the Send an email action.
Select the Select a recipient to dynamically select the CC recipient. You have to select the relation to your target audience (contact or lead).
Select up to five recipients. Make sure you're selecting entities that contain email addresses. If you select an entity that doesn't contain an email, it's ignored when sending the email.
