Transition marketing pages and forms

Outbound marketing contains sitemap entries for “Internet Marketing.” The entries and the corresponding real-time journeys equivalent are depicted in the following image:

Notice that there isn't a one-to-one relationship between the outbound marketing objects and the real-time journeys objects:

• Marketing pages in outbound marketing serve as a hosting container for outbound marketing forms. They have a dependency on Power Pages, which is removed in the real-time journeys module and therefore have no equivalent in real-time journeys.
• Outbound marketing forms allow you to design forms for landing pages, event registrations, or subscription centers. This functionality is covered in real-time journeys forms.
• Marketing websites and redirect URLs allow you to track web activity, a feature that isn't yet available in real-time journeys but it's planned in Wave 2 2023 (see Engage customers with content and follow-ups based on website interactions).

Real-time journeys forms cover all functionality from outbound marketing forms and they also take over the publishing part from marketing pages (see Deploy pages that contain Customer Insights - Journeys forms). Real-time journeys forms can also be used for event registration (in the Website and form tab in the event management module) and preference centers, which are the equivalent of subscription centers in outbound marketing (see Transition consent and Create branded, customized preference centers to manage customer consent.

It's worth noting that real-time journeys forms are more advanced than their equivalent on the outbound marketing side. Real-time journeys forms have an intuitive, modern interface with an advanced form designer. Real-time journeys forms also offer enhanced personalization options, allowing you to reuse forms by bringing in dynamic content (for example, for events).

Consider the following when transitioning forms:

• Because the underlying concept for forms is different between the modules, there's no way to automatically transition an outbound marketing form to a real-time journeys form.
• Real-time journeys forms are continuously improved. However, there are still details that aren't available in real-time journeys forms, for example, custom form fields, capture forms scripts, and web tracking.

Relevant upcoming features

The features listed below may be of interest as you transition from outbound marketing to real-time journeys. These features provide parity, equivalent, or better functionality than what was available in outbound marketing.

• Forms capture: Maximize the potential of your external custom-built forms and generate more leads and contacts for your business without the need to recreate custom forms real-time journeys. Capture submissions from any form on your website and automatically create new leads or contacts in Customer Insights – Journeys. Learn more: Capture responses from external, third-party forms

Tip

If you have questions or comments, visit the Outbound to real-time transition community forum