Prioritize best leads, empower sellers with new lead scoring builder


This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically - - Aug 15, 2023

Business value

To maximize return on investment from marketing activities, it's essential to identify the best prospects at the moment when they're ready to engage with your sales team. With real-time marketing, you can use a new simple but powerful lead scoring builder to define your scoring criteria and model more efficiently.

Prioritize the most engaged leads from companies that match your ideal customer profile using engagement and profile-based scoring. With proper scoring, you can identify the best leads and empower the sales team to spend more time winning deals and less time chasing lukewarm opportunities.

Feature details

  • Use the easy-to-use lead score builder to start quickly and update or optimize the model continuously.
  • Create lead scoring models with not only behavioral but also demographic or firmographic conditions.
  • Evaluate your scoring model outputs and performance using a new set of enhanced insights.

Insights scoring model

Builder experience

See also

Create scoring models (docs)