Drive sales with AI-generated product descriptions

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Important

This content is archived and is not being updated. For the latest documentation, go to What's new and planned for Dynamics 365 Business Central. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for Public preview General availability
Users by admins, makers, or analysts Apr 3, 2023 -

Business value

Great products deserve great marketing, but authoring compelling product descriptions for dozens or even hundreds of similar products for your online store requires time, skill, and creativity. Business Central accelerates time to market with AI-generated product descriptions, right from where you manage your inventory. We've streamlined the end-to-end process, starting from uploading a picture to Business Central, to AI-powered suggestions for marketing copy based on your product attributes such as color and material, to publishing that to your online store with just a few clicks.

Feature details

  • Start with a picture: Create a new item record by uploading a picture. Business Central analyzes the image and automatically suggests a matching category from your list of item categories. Customers who configured categories with templates and default attributes benefit from all of these being automatically assigned, reducing manual data entry.

  • Author marketing copy: The new Marketing Text area, reachable from the Item card actions or FactBox, is where users author a customer-ready, rich-text product description that can be used in any marketing activities.

  • Get AI-powered suggestions: Business Central uses Azure OpenAI and GPT technology to suggest a compelling product description based on the item's attributes, category and name (description). Get more suggestions or append them to your draft to author the perfect description. Review and edit before saving.

  • Customize suggestions: Use the Create with Copilot window to adjust various language parameters such as the format, tone of voice, and quality to emphasize. Choose precisely which attributes should be included when text is generated.

  • Publish to Shopify: Customers who connect Business Central to Shopify using our extension now benefit from new actions on the item card and list.

    • Send the item directly to your Shopify store to start selling immediately. This follows your store settings and may include information such as the item picture, marketing text, inventory, and price.
    • Navigate to the corresponding product on your Shopify store, as your customers would experience it.

  • Take the tour: Free trials of Business Central are also AI-powered; start your tour directly from the Role Center to experience AI-generated product descriptions in any evaluation company.

After uploading the image, a window displays it next to category, template, and attributes

The item card showing the new Marketing Text FactBox scrolled into view.

The Copilot window displaying the default fields and actions.

The Copilot window displaying more settings to customize the language of generated text.

Public preview notes

This feature is available as a public preview for production and sandbox environments.

  • The preview does not support partner code extensibility or provide any APIs that developers can connect to. We plan to enable this later.
  • This feature is only available in English. If you work with Business Central in another language, you can still experience AI-generated product descriptions by changing to one of the available English languages from My Settings.

Watch the videos

Check out the 2-minute video showcasing Copilot in Business Central with customer Nanoleaf.

Watch the 30-minute video where the product engineering team at Microsoft shares more details about this new capability.

To access recordings on demand from the Business Central 2023 release wave 1 launch event, register for free at Business Central Launch Event.

Try it out

This feature is available with all new production and sandbox environments with Update 22.0.

For upgrading customers, the feature will be automatically enabled with Update 23, but administrators can enable it as early as Update 22.0. To enable features ahead of time, sign in to your online environment and open Feature Management, then enable for all users the item named "Feature Preview: Create AI-powered product descriptions with Copilot".

Tell us what you think

We're excited to have you with us on our Copilot journey.

Help us improve Dynamics 365 Business Central by discussing ideas, providing suggestions, and giving feedback. Use the forum at aka.ms/bcIdeas, or join the discussion on the Dynamics 365 Business Central Development Yammer network to help us shape the future of AI in Business Central.

Geographic areas

This feature will be released into the following Microsoft Azure geographic areas:

  • Germany
  • Norway
  • Singapore
  • South Africa
  • Switzerland
  • United Arab Emirates
  • United States
  • Europe
  • Asia Pacific
  • United Kingdom
  • Australia
  • South America
  • India
  • Japan
  • France
  • Korea

See also

Create AI-generated marketing text with Copilot (docs)