Use Copilot in site builder to enrich product pages

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Enabled for Public preview General availability
Users by admins, makers, or analysts Sep 29, 2023 Feb 29, 2024

Business value

Merchandisers with large product catalogs want an efficient way to enrich products. With Copilot in site builder, merchandisers can create content quickly, while ensuring the AI-generated market content created by copilot is aligned to their target audience and brand tone. Copilot in site builder will help merchandisers achieve higher conversion rates with less effort.

Feature details

Creating marketing and storytelling content for a product for e-commerce sites is key to driving customer engagement and sales, but can be time-consuming and challenging. The new copilot capability in Commerce is built for the product enrichment workflow in site builder. With Copilot for site builder, you can generate persuasive, compelling, and engaging product enrichment and marketing content for your e-commerce websites quickly and efficiently. This feature offers the following capabilities:

  • Jump-start the creative process: Copilot creates content that is based on basic product information such as name, description, attributes, and dimensions. You can use the generated content to spark further ideas.
  • Optimize for search engines (SEO): Optimize your product marketing content for search engines so that it ranks higher in Internet search results and thereby helps generate more organic growth.
  • Craft the tone of message: Select the voice that best fits your brand and audience. You can specify a unique tone for each product. The tone of message for a product can be adventurous, casual, luxurious, formal, informational, educational, and more.
  • Craft a tailored message: Select the intended audience to tailor the message for the specific buyers, such as new parents, graduates, senior citizens, health-care workers, and more.
  • Amplify with key highlights: Augment your content with key highlights specific to the product in a natural language-based and interactive manner. Generate engaging text snippets that help amplify key highlights for your product.
  • Make basic modifications: Easily make basic text modifications using an inline rich text editor or by providing key prompts to format the text using natural language.

Geographic areas

This feature will be released into the following Microsoft Azure geographic areas:

  • Germany
  • Norway
  • Singapore
  • Switzerland
  • United States
  • Europe
  • Asia Pacific
  • United Kingdom
  • Australia
  • Canada
  • Japan
  • France
  • Korea
  • China

See also

Introducing the first AI copilot experience for Dynamics 365 Commerce (blog)

Use Copilot in site builder to enrich product detail pages (docs)