Stay compliant with one-click unsubscribe for emails
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
Feb 1, 2024 |
Business value
One-click unsubscribe keeps you compliant with new requirements from Google and Yahoo for bulk email senders. Making it easy to unsubscribe from your messages in a single click improves your reputation as a brand and as an email sender. When combined with real-time journey consent topics, one-click unsubscribe encourages your customers to stay subscribed to your other commercial emails while unsubscribing from a single topic. Letting customers opt out easily can improve open rates, click-through rates, and ensure that your messages are less likely to be marked as spam.
Feature details
- Stay compliant with Google and Yahoo email sending requirements for bulk senders that go into effect February 2024.
- Emails include
list-unsubscribeandlist-unsubscribe-postheaders, which enable popular email clients to give their users a one-click unsubscribe experience directly from within their email application instead of visiting an unsubscribe web page. - For real-time journeys using preference centers for multibrand consent, one-click unsubscribe only opts the recipient out of that single brand's purpose, ensuring future email to other brands continues to be delivered.
- When using topics, one-click unsubscribe for real-time journey emails only opts the recipient out of the topic of the email, keeping the email subscribed to other types of email for that brand.
- For outbound marketing subscription centers, one-click unsubscribe opts the contact out of all future marketing emails by setting the contact's
DoNotBulkEmailfield to prevent sending email.