Personalize omnichannel experiences with no code using Optimizely

Enabled for	Public preview	General availability
Admins, makers, marketers, or analysts, automatically	May 31, 2024	-

Business value

Customer Insights and Optimizely now unlock omnichannel personalization and experimentation capabilities, enabling marketers and citizen developers to personalize every customer touchpoint with no code or prior expertise required. By combining insights and segments from Customer Insights with Optimizely audiences, you can create experiences that are tailored to your customer's browsing activity, their loyalty, past engagement history, and other real-time signals. Moreover, you can continue the conversation or re-target your visitors by delivering the same consistent experience through customer journeys, based on which Optimizely treatment cohort the customer was part of.

Feature details

• Easily configure a connection to and from Optimizely with Customer Insights - Data.
• Consume Customer Insights - Data segments within Optimizely.
• Run experiments or campaigns based on your Customer Insights - Data segments in Optimizely.
• Use experimentation and interaction data from Optimizely in Customer Insights - Data.