Improve reliability of insights with advanced bot protection

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	Apr 15, 2024	-	Aug 2024

Business value

Ensuring the integrity of your data and the efficiency of your operations is paramount. Advanced bot protection in Customer Insights - Journeys empowers your business to thrive by safeguarding your business processes. Improve your business decisions with the confidence of knowing that the data you collect is accurate and represents real human interactions. With bot protection, you not only enhance the quality of your insights but also elevate the customer experience by minimizing disruptions caused by malicious bots.

Feature details

Enhanced bot protection can prevent false positives and filter out any incorrect activity. Bot protection is critical for your marketing campaigns to improve data accuracy and reliability.

• Prevent bot clicks on your emails: Avoid inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.
• Avoid unexpected journey results: Prevent your journeys from unexpectedly triggering or branching due to clicks made by bots.