Reach customers with greater throughput for trigger-based journeys

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	-	-	Sep 2024

Business value

In an increasingly digital and interconnected world, businesses are learning that the key to winning over customers lies in capturing their attention in the most crucial moments. Businesses must deliver the right experience, tailored and timely, effectively engaging customers when it matters most. This often involves delivering millions of personalized messages within a span of a few hours.

With this release, you can reach customers faster by reacting to customers’ behavior in moments that matter with up to 500,000 interactions per hour for trigger-based journeys. This allows you to connect with customers at pivotal moments, making your outreach more timely and relevant and amplifying the effectiveness of each interaction.

Feature details

React to customer behavior in moments that matter with a 10x increase in throughput for trigger-based journeys.

• Reach your customers in moments that matter using event triggers for up to 500,000 interactions per hour.
• Increased throughput is enabled automatically in this release.