Collect extra customer info without updating your data model​

Important

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Enabled for	Public preview	General availability
Admins, makers, marketers, or analysts, automatically	Mar 21, 2025	Sep 13, 2025

Business value

You can easily gather extra information about your customers by creating any kind of question directly in the marketing form editor without needing to create new custom attributes for your lead or contact entity. For example, you can create fields to ask, “How did you hear about our products?” or create contest questions to increase your customer satisfaction and retention.

Feature details

• Use custom fields to capture extra or temporary information in marketing forms, such as questions you can use to personalize email communication or for more detailed orchestration.
• To use custom form fields, drag and drop them from the toolbox to the form canvas, then edit the label and properties.
• The form field answer is stored only as part of the form submission. You can access the value anytime without adding unnecessary data to your records.

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Related content

Create unmapped fields for marketing forms (docs)