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Collect extra customer data without custom attributes

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Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Feb 2025 - Apr 2025

Business value

Easily gather additional information about your customers by creating any kind of question directly in the form editor without having to create new custom attributes for your lead or contact entity. For example, you can create fields to ask, “What is your meal preference?” or create contest questions to increase your customer satisfaction and retention.

Feature details

  • Use custom fields to capture additional or temporary information like meal preference or an answer to a contest question.
  • To use custom form fields, simply drag and drop them from the toolbox to the form canvas and edit the label and properties as you wish.
  • The answer is stored only as part of the form submission, so you can access the value any time without polluting your data.

Custom form field in form editor.