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Roll out multifaceted pricing strategies

Enabled for Public preview General availability
Users by admins, makers, or analysts Oct 25, 2024 Apr 4, 2025

Business value

In their omnichannel transformations, organizations are adopting multifaceted pricing strategies and seeking better control over pricing. They want to eliminate pricing silos and use a centralized platform to plan, manage, review, and roll out pricing across all customer engagement touchpoints. Organizations also need an efficient way to define and maintain price breakdown and margin components that incorporate all relevant factors to offer contextual pricing that resonates with customers.

The omnichannel experience also requires real-time and performant pricing execution that enables businesses to quickly adapt to market changes and customer demands. With this feature, you can implement a unified pricing management module that works consistently and comprehensively across supply chain, retail, and e-commerce business processes.

Feature details

The pricing management module provides the following capabilities to help your organization drive omnichannel pricing that covers the presale, sale, and postsale stages of business processes:

  • Uses an attribute-based pricing model to set up pricing rules based on product, customer, channel, or order attributes.
  • Enables sophisticated price segmentation to efficiently drive differentiated and tailored pricing experiences per market or customer segment.
  • Defines and manages complex pricing structures with comprehensive price component breakdowns.
  • Drives flexible pricing strategies by using a rich set of pricing techniques that include long-term trade agreements, short-term price adjustments, promotional discounts, auto charges, and retrospective rebates.
  • Runs pricing simulation to validate pricing setup and generate pricing reports to analyze pricing execution.
  • Integrates with headless pricing application programming interfaces (APIs) for pricing lookup and calculation in business-to-consumer (B2C) and business-to-business (B2B) scenarios.
  • Configures and customizes the pricing engine to fit business-specific needs.

Unified Pricing Management navigation in Dynamics 365 Commerce headquarters.

Additional resources

Unified pricing management module overview (docs)