Scorecard metrics

PlayFab has preidentified a set of simple, effective, and actionable metrics for analysis of experiment results. These are tracked and categorized to measure impact on the acquisition, activation, retention, and revenue of the title. These are computed based on the player_logged_in and player_realmoney_purchase events.

The identified metrics are calculated for the time the experiment ran so far based on the configured duration. The metrics are:

Type	Metric	Description
Acquisition	Average Login Per User	Average number of times a user has logged in
Activation	Payer Conversion Rate	Percentage of active users who made a purchase
Revenue	Average Revenue Per User	Average amount of revenue generated per user, including users that didn't make any purchases
Retention	Day N Retention (N = 1, 2, 3, 5, 7, 14, 21 day)	Percentage of users who logged in N days after seeing the experiment

Next steps

• Codeless experiments quickstart
• Manage Experiments
• Analyze Experiments
• Experimentation APIs
• Integrating Experiments with other PlayFab services
• Prevent Interaction Effects with Exclusion Group