Deep links


Economy v2 is now Generally Available. For support and feedback, go to the PlayFab Forum.

Deep links allow you to directly link to each supported platform's store when making a purchase.

  • Allow players to "click an advertisement" directly to an in-game item
  • Make it easy to install UGC items from a browser
  • Link to lore or app pages based on item ID

You can configure deep link formats by platform on the Economy > Catalog (v2) > Economy Settings page in game manager.

  • A deep link platform must be a platform already defined in your catalog settings.
  • A deep link format must include the template string {id}. This string will be replaced by the item GUID when calling the PlayFab API.



Verify and test your deep link format before deploying - some Platforms have different formats for testing and production environments. For example, the Google Play Store needs your package name for production environments (

Platform Format
mygame-internal mygame://journal/?ID={id}
microsoft ms-windows-store://pdp/?ProductId={id}
microsoft-review ms-windows-store://review/?ProductId={id}
microsoft-xbox-pc msxbox://game/?productId={id}
android-googleplay market://details?id={{PackageNameHere}}.{id}
apple-appstore itms-apps://{id}


Nintendo and Sony do not provide their store schemas publicly as of this writing. You will need a developer account to access their platform link schema documentation.