Personalize product discovery

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	General availability
Users by admins, makers, or analysts	Sep 2025	Nov 2025

Business value

Personalization that has been synonymous with customer engagements only, holds a totally new meaning in the agentic world. A personalized product discovery and shopping experience holds as much true for an in-store store associate as much it holds true for a customer accessing details via customer website. 

With customers expecting seamless and personalized shopping experiences while retailers, especially in-store, are grappling with operational inefficiencies, labor shortages, fluctuating demand, increasing competition, there is a huge need for tool that can ensure all the product related information in very easily accessible way to help close the deals in the most conducive and short possible time

Feature details

Personalized product discovery based on Copilot Studio, is an experience that is headless in nature i.e. it can be embedded into any user interface and can work across multiple personas and use cases. It can be enabled for a B2B (store associate) and a B2C (end customers) persona. 

The end consumers and store associates can now interact with the AI-enabled assistant, seek suggestions and guidance to help in making an informed shopping decision. The app helps to convert the interactions into an assisted sale closure in a seamless way.

The Copilot Studio-based agent provides a robust and scalable architecture that is easy to deploy and implement. Leveraging the out of box connectors and flow you can bring in the data from diverse core business applications and third parties to bring in a very personalized and contextual product discovery experience for your customers and store associates