Maximize the value of your data

  • Article

Realize the true value of your data by unifying disparate data and ecosystems across the shopper journey, uncovering insights and optimization throughout. Microsoft Cloud for Retail includes a wide variety of tools to help you make the most of your data.

Unified customer profile

Microsoft Cloud for Retail includes the Unified customer profile solution which acts as a cohesive source of truth about your customers. Data that you produce from Microsoft Dynamics 365 Customer Insights supports Unified customer profile. Use Customer Insights capabilities to select the most important data across multiple business lines. Use the information to provide personalized experiences, reveal important opportunities and improve customer satisfaction. Expand insight into your customer with the retail channel churn model to prevent churn and potential loss or churn.

Dynamics 365 Customer Insights

Combine real-time transactional, behavioral, and demographic data to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.

For more information, see Dynamics 365 Customer Insights.

Retail channel churn model

AI-based retail channel churn predictive model assesses the chance customers will churn, or stop actively buying from you. After you configure and run it, the retail channel churn model assigns a score to each customer that reflects the chance they will churn, and identifies the most influential factors on those scores. You can see which customers are likely to churn and which aspects of their customer experience weigh the heaviest on that risk, so you can plan ways to delight your customers and retain their business. Use the information to provide personalized experiences, reveal important opportunities, prevent potential loss or churn, and improve customer satisfaction.

For more information, see Unified customer profile.

Shopper and operations analytics

Unlock omnichannel insights with advanced analytics. Make data-driven business decisions by gaining insight with tools across Microsoft Azure, Dynamics 365, and Microsoft Clarity.

Dynamics 365 Customer Insights

Combine transactional, behavioral, and demographic data in real time to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.

For more information, see Dynamics 365 Customer Insights.

Azure Synapse Analytics

Discover powerful insights across your data with Azure Synapse that brings together data integration, enterprise data warehousing, and Big Data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated resources—at scale.

For more information, see Azure Synapse Analytics.

Microsoft Clarity

See what your users want. Replay user sessions and explore heat maps to make your website work better for your customers and your business.

For more information, see Microsoft Clarity.

Smart Store Analytics

Get a holistic view of your store and data about your customers’ behavior in real-time.

For more information, see Smart Store Analytics.

Intelligent fraud prevention

Help keep your business safer from financial crime by using the Account Protection and Purchase Protection solutions powered by Microsoft Dynamics 365. You can customize both account and purchase protection to suit your business needs.

Account protection

Help protect your revenue from fraud using AI to identify patterns. Account protection secures your business by guarding against bot attacks, fake account creation, and fraudulent account access. Account protection helps in the following ways:

  • Helps detect account fraud
  • Safeguards accounts using a fraud protection network
  • Protects accounts with device fingerprinting
  • Helps defend against bots

Dynamics 365 Fraud Protection

Fraud protection helps prevent online purchase fraud using advanced adaptive AI. Purchase protection helps you by:

  • Reducing false positives
  • Optimizing acceptance rates
  • Triangulating transaction fraud

Learn more about Dynamics 365 Fraud Protection and find resources such as videos at Dynamics 365 Fraud Protection - Resources.

Retail media

Generate ad revenue by enabling trusted brand partners to promote products on your digital channels.

  • On-Site Ads
  • Advanced integration controls

Microsoft PromoteIQ

PromoteIQ helps retailers work directly with brand partners to promote products on-site.

For more information, see PromoteIQ.