Maximize the value of your data
Realize the true value of your data by unifying disparate data and ecosystems across the shopper journey, uncovering insights and optimization throughout. Microsoft Cloud for Retail includes a wide variety of tools to help you make the most of your data.
- Start with a Unified customer profile that helps you gain insights into your audience and engagement.
- Add Shopper and operations analytics to make data-driven decisions.
- Integrate with advertising partners to generate revenue with Retail media.
Unified customer profile
Microsoft Cloud for Retail includes the Unified customer profile solution which acts as a cohesive source of truth about your customers. Data that you produce from Microsoft Dynamics 365 Customer Insights supports Unified customer profile. Use Customer Insights capabilities to select the most important data across multiple business lines. Use the information to provide personalized experiences, reveal important opportunities and improve customer satisfaction. Expand insight into your customer with the retail channel churn model to prevent churn and potential loss or churn.
Dynamics 365 Customer Insights
Combine real-time transactional, behavioral, and demographic data to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.
For more information, see Dynamics 365 Customer Insights.
Retail channel churn model
AI-based retail channel churn predictive model assesses the chance customers will churn, or stop actively buying from you. After you configure and run it, the retail channel churn model assigns a score to each customer that reflects the chance they will churn, and identifies the most influential factors on those scores. You can see which customers are likely to churn and which aspects of their customer experience weigh the heaviest on that risk, so you can plan ways to delight your customers and retain their business. Use the information to provide personalized experiences, reveal important opportunities, prevent potential loss or churn, and improve customer satisfaction.
For more information, see Unified customer profile.
Shopper and operations analytics
Unlock omnichannel insights with advanced analytics. Make data-driven business decisions by gaining insight with tools across Microsoft Azure, Dynamics 365, and Microsoft Clarity.
Dynamics 365 Customer Insights
Combine transactional, behavioral, and demographic data in real time to create a complete view of your customers. Use prebuilt or custom AI models to predict customer needs.
For more information, see Dynamics 365 Customer Insights.
Azure Synapse Analytics
Discover powerful insights across your data with Azure Synapse that brings together data integration, enterprise data warehousing, and Big Data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated resources—at scale.
For more information, see Azure Synapse Analytics.
Microsoft Clarity
See what your users want. Replay user sessions and explore heat maps to make your website work better for your customers and your business.
For more information, see Microsoft Clarity.
Smart Store Analytics
Get a holistic view of your store and data about your customers’ behavior in real-time.
For more information, see Smart Store Analytics.
Retail media
Generate ad revenue by enabling trusted brand partners to promote products on your digital channels.
- On-Site Ads
- Advanced integration controls
PromoteIQ in Microsoft Advertising
PromoteIQ in Microsoft Advertising helps retailers work directly with brand partners to promote products on-site.
For more information, see PromoteIQ in Microsoft Advertising.