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Warning
Deprecation Notice
The Marketing Version 202406 (Marketing June 2024) has been sunset. We recommend that you migrate to the latest versioned APIs to avoid disruptions. See the Migration page for more details.
If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.
LinkedIn’s experimentation products help you optimize the return on your investment in LinkedIn Advertising. Below are the experiment products we currently offer:
- Brand Lift Testing: Measures the impact of your ads on brand metrics that you care about such as awareness, consideration, familiarity, or favorability. This in turn helps you close the loop on your brand marketing efforts and better optimize for future brand value.
- A/B Testing: Enables you to optimize campaigns by running split testing experiments on creative content, Ad formats, bidding strategies, and more.
For more information on all marketing related APIs, see the Overview page.
Organizations as Advertisers
In order to advertise, you first need a LinkedIn Company Page. Company Pages can be managed through the UI or the API. For more information on the API, see Organizations and Brands APIs. Secondly, for most experimentation products, you will need an Ad account, campaign, and creatives therein. Refer the Getting Started page to create these.