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LinkedIn Marketing API Program Access Tiers

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Warning

Deprecation Notice
The Marketing Version 202310 (Marketing October 2023) and earlier versions (excluding 202306 and 202307) have been sunset. Additionally, the unversioned APIs will be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

LinkedIn has two tiers of access to our Marketing Developer Platform: Development and Standard.

The tier assigned to your app defines how many Ad Accounts you can manage through the APIs. You can upgrade to the next access tier by meeting the requirements described for that next level. Please note that all API Calls at all access levels are made on production data. Also, use of LinkedIn's Campaign Management APIs is subject to our LinkedIn LinkedIn Marketing API Program Terms.

Access to the Marketing Developer Platform is reserved for applications building supported use cases. See the Marketing Developer Platform Overview for more information on supported use cases.

Tier Description
Development Build end-to-end workflows.
Standard Support campaign management for multiple accounts.

API Access Tier Details

The following table outlines number of Ad Accounts you have access to and minimum qualification requirements for each access tier.

Access Tier API Access Granted How do you get access?*
Development
  • Read: No limits on reading data related to Ad Accounts you administer
  • Create : Access to create 1 test Ad Account through the API. All real Ad Accounts must be created through the Campaign Manager tool in this tier.
  • Edit : Make updates related to up to 5 ad accounts that you administer
 Visit your app's Product tab in the Developer Portal to apply for the Marketing Developer Platform.
Standard
  • Read : No limits on reading data related to Ad Accounts you administer
  • Create : Create unlimited Ad Accounts
  • Edit : Make unlimited updates related to Ad Accounts that you administer
View settings for the Marketing Developer Platform within the Developer Portal and follow the "sending us an email" link to submit a tier upgrade request. Specify “Standard API Access” in the subject line and provide a video demonstrating how your platform creates, edits and/or optimizes LinkedIn ad campaigns.

* LinkedIn reserves the right to review applications and select partners at its discretion and a partner might not be upgraded even if they meet these minimum requirements.

Development Access

Visit your app's Product tab in the Developer Portal to apply for the Marketing Developer Platform.

Before accessing the Standard Access tier, you must first build and test your application on LinkedIn’s advertising platform.

Open to qualified developers, so you can build end-to-end workflows before obtaining full permissions. This tier enables you to POST for up to 5 Ad Accounts and GET for an unlimited number of accounts. To set up the ad account list, see Managing Your Ad Accounts List in Getting Started.

Standard Access

Standard Tier is designed for heavy ad demands with no limit on number of ad accounts.

LinkedIn reserves the right to review applications and select partners at its discretion and a partner might not be upgraded even if they meet these minimum requirements.