Share via

LinkedIn Marketing Developer Platform - Overview

  • Article

Warning

Deprecation Notice
The Marketing version 202305 (Marketing May 2023) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Build technology to grow B2B communities and businesses.

Introduction to LinkedIn Marketing Solutions

Advertising on LinkedIn helps businesses of any size achieve their goals.

  • Target a unique audience - There are millions of active professionals on LinkedIn. Target them by job title, function, industry, and more.
  • Easy and effective ads - Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
  • Control your budget - Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.

Check out the Brand and Demand playbook to learn more about the tools and tactics marketers can use to engage their target audience on LinkedIn.

LinkedIn Marketing API Products

Advertising API

  • Enable ads management at scale: Build functionality for scalable ads management with Ad Campaigns and Creatives APIs. For more information, see Ad Campaigns and Creatives.

  • Reporting: Build holistic view of marketing performance. Use the Ad Analytics API to pull campaign analytics data for measuring their performance.

Community Management API

Engage in conversations around a brand: Monitor @mentions of your brand and respond to comments with Social Actions Notifications API. @mention members for richer conversation using the People Typeahead API.

  • Page Management: Build a brand presence. Share content and track posts that drive the most engagement using the Posts API and Social Actions or Comments API.

  • Brand Engagement: Engage in conversations around a brand. Monitor @mentions of your brand and respond to comments on your posts using the PeopleTypeahead API.

Lead Sync API

Automate lead delivery: Use the Lead Sync API to efficiently manage and route leads

Conversions API

Attribute offline and online marketing data to a LinkedIn campaign with Conversions API.

Matched Audiences

Enhance LinkedIn targeting: Easily create audience segments and target on LinkedIn with DMP Segments API.

Audience Insights

Discover audiences: Learn who your target audience is, their interest, and content they’re engaging with to plan your campaign.

Media Planning

Plan your Marketing Campaigns: Plan your campaigns against your marketing objectives and target audience.

Note

Matched Audiences, Audience Insights, and Media Planning API are private APIs and require additional approval. Learn more

Stay Informed and Get Support

These resources can help you stay on top of new features, migrations, and deprecations:

Need help? Reach out to Developer Support by submitting a Zendesk ticket.

Interested in Joining the LinkedIn Marketing Partner Program?

The LinkedIn Marketing Partner Program is a global community of qualified technology and service providers that help marketers achieve more on LinkedIn. Learn more.

Important

Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software, and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.