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Image Ads (Legacy)

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Deprecation Notice
The Marketing Version 202406 (Marketing June 2024) has been sunset. We recommend that you migrate to the latest versioned APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Single Image Ads are Sponsored Content posts that appear in the LinkedIn feed. Deliver your message to a targeted audience beyond your organization's LinkedIn Page with these native ads.

Create an Image Ad

Advertisers can create Sponsored Content Image Ads in two different ways:

  • Post images on a Company Page as organic content and then sponsor the image post to reach more than just Company Page followers.
  • Create image posts that do not appear to Company Page followers, but can be directly sponsored to target LinkedIn members' news feed. These types of posts are known as Direct Sponsored Content (DSC) or Dark Shares.

Create an Image Post

An image post appears on the Company Page as organic content.

  1. Upload your image. For more information, see Images API.
  2. Create an Image Post by providing the Image URN from your uploaded image in the post content field

Image Specifications

Image ads must meet the requirements described in Advertising Specifications for Image Ads.

Create an Image Campaign

To create an image ad you must first create an image ad compatible campaign. An image ad campaign must adhere to the following configurations:

Prerequisite Values for Image Ad Campaigns

Attribute Possible Values
Campaign Type SPONSORED_UPDATES
Campaign Format SINGLE_VIDEO
Creative Type SPONSORED_VIDEO
Objective Type
  • BRAND_AWARENESS
  • ENGAGEMENT
  • LEAD_GENERATION
  • VIDEO_VIEW
  • WEBSITE_CONVERSION
  • WEBSITE_VISIT
    		•

    To understand how you can create a campaign, see documentation.

    Requirements

    Your application must have an access token with the following scopes:

    • rw_ads to manage Ad Accounts
    • w_organization_social to create posts on a Company Page
    • r_organization_social to read posts from a Company Page

    Additionally, the authenticated member must meet both of the following conditions:

    • Be an ADMINISTRATOR of a Company Page or a DIRECT_SPONSORED_CONTENT_POSTER with access to Campaign Manager.
    • Have one of the following ad account roles:
      • ACCOUNT_BILLING_ADMIN
      • ACCOUNT_MANAGER
      • CAMPAIGN_MANAGER
      • CREATIVE_MANAGER

    There are two ways to create an Image Ad:

    • Image Ad with a new Post
    • Image Ad with an Inline Post

    Create an Image Ad with a new Post

    You can sponsor an existing organic image post by following the steps below:

    1. Create an Image Campaign. See Create a Campaign.
    2. Create an Image Creative with the image post. See Creatives.

    Create an Image Ad with an Inline Post

    You can directly create a sponsored image post that will not show to Company Page followers but will be directly sponsored to target LinkedIn members' news feeds.

    1. Create an Image Campaign. See Create a Campaign.
    2. Create an Image Creative with inlineContent. See Creatives.