Image Ads (Legacy)

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Warning

Deprecation Notice
The Marketing version 202304 (Marketing April 2023) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Single Image Ads are Sponsored Content posts that appear in the LinkedIn feed. Deliver your message to a targeted audience beyond your organization's LinkedIn Page with these native ads.

Advertisers can create Sponsored Content Image Ads in two different ways:

  • Post images on a Company Page as organic content and then sponsor the image post to reach more than just Company Page followers.
  • Create image posts that do not appear to Company Page followers, but can be directly sponsored to target LinkedIn members' news feed. These types of posts are known as Direct Sponsored Content (DSC) or Dark Shares.

Requirements

Your application must have an access token with the following scopes:

  • rw_ads to manage Ad Accounts
  • w_organization_social to create posts on a Company Page
  • r_organization_social to read posts from a Company Page

Additionally, the authenticated member must meet both of the following conditions:

  • Be an ADMINISTRATOR of a Company Page or a DIRECT_SPONSORED_CONTENT_POSTER with access to Campaign Manager.
  • Have one of the following ad account roles:
    • ACCOUNT_BILLING_ADMIN
    • ACCOUNT_MANAGER
    • CAMPAIGN_MANAGER
    • CREATIVE_MANAGER

Workflows

Sponsoring an Existing Organic Image

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select Ad Accounts and Company Pages they would like to manage.
  • Upload image as a media asset upload.
  • Create an organic image share on the Company Page referencing the rich media upload.
  • Track its organic growth.
  • Create a Sponsored Content Campaign.
  • Create a Sponsored Content Ad Creative referencing the previously created image share.

Creating a Direct Sponsored Image

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select Ad Accounts and Company Pages they would like to manage.
  • Upload image as a media asset upload.
  • Create a dark image share on the Company Page referencing the rich media upload.
  • Create a Sponsored Content Campaign.
  • Create a Sponsored Content Ad Creative referencing the previously created image share.

Prerequisite Values for Image Ad Campaigns

Attribute Possible Values
Campaign Type SPONSORED_UPDATES
Campaign Format STANDARD_UPDATE
Creative Type SPONSORED_STATUS_UPDATE
Objective Type
  • BRAND_AWARENESS
  • ENGAGEMENT
  • JOB_APPLICANT
  • LEAD_GENERATION
  • WEBSITE_CONVERSION
  • WEBSITE_VISIT

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