Video Ads (Legacy)

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Warning

Deprecation Notice
The Marketing version 202304 (Marketing April 2023) and below has been sunset and the unversioned APIs are going to be sunset soon. We recommend that you migrate to the versioned APIs as well as migrate to the new Content and Community Management APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

Video Ads offer advertisers an avenue to deliver tailored information to members’ LinkedIn Feed in a creative and succinct way. Incorporating LinkedIn’s video functionality can help engage business decision-makers on LinkedIn's mobile and desktop news feed.

Advertisers usually take one of the following two paths, when creating video ads:

  • Post videos on a Company Page, evaluate organic growth and then sponsor the video post to reach more than just followers.
  • Create video ads that bypass Company Page followers and directly target LinkedIn members' news feed.

Requirements

Your application must have an access token with the following scopes:

  • rw_ads to manage Ad Accounts
  • w_organization_social to create posts on a Company Page
  • r_organization_social to read posts from a Company Page

Additionally, the authenticated member must meet both of the following conditions:

  • Be an ADMINISTRATOR of a Company Page or a DIRECT_SPONSORED_CONTENT_POSTER with access to Campaign Manager.
  • Have one of the following ad account roles:
    • ACCOUNT_BILLING_ADMIN
    • ACCOUNT_MANAGER
    • CAMPAIGN_MANAGER
    • CREATIVE_MANAGER

Workflows

Sponsoring an Existing Organic Video

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select or create Ad Accounts they would like to manage.
  • Upload a video as a vector media asset.
  • Create an organic ugcPost on the Company Page referencing the uploaded media asset.
  • Track its organic growth.
  • Create a Video Ad Campaign.
  • Verify access to create Video Ads using the organizationalEntityCreateShareAuthorizations API.
  • Create an AdDirectSponsoredContent.
  • Create a Video Ad Creative.

Creating a Direct Sponsored Video

  • Obtain authorization from the user to manage LinkedIn Ad Account and Company Page data.
  • Ask user to select or create Ad Accounts they would like to manage.
  • Upload a video as a vector media asset.
  • Create a dark ugcPost on the Company Page referencing the uploaded media asset.
  • Create a Video Ad Campaign
  • Verify access to create Video Ads using the organizationalEntityCreateShareAuthorizations API.
  • Create an AdDirectSponsoredContent.
  • Create a Video Ad Creative.

Prerequisite Values for Video Ad Campaigns

Attribute Possible Values
Campaign Type SPONSORED_UPDATES
Campaign Format SINGLE_VIDEO
Creative Type SPONSORED_VIDEO
Objective Type
  • BRAND_AWARENESS
  • ENGAGEMENT
  • LEAD_GENERATION
  • VIDEO_VIEW
  • WEBSITE_CONVERSION
  • WEBSITE_VISIT

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