Account Structure and Hierarchy

Warning

Deprecation Notice: The Marketing Version 202507 (Marketing July 2025) has been sunset. We recommend that you migrate to the latest versioned APIs to avoid disruptions. For information on all the supported versions, refer to the migrations documentation. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

A Sponsored Account or an Ad Account is the overarching entity under which campaigns are managed at LinkedIn. Our Advertising Structure is as follows

Sponsored Accounts -> Campaign Groups -> Campaigns -> Creatives

Here’s a comparison with other platforms

Level Google Facebook LinkedIn
1 Campaign Campaign Campaign Group
2 Ad Group Ad Set Campaign
3 Ad Keyword Ad Creative

Account, Campaign, and Creative Restrictions

  • A Sponsored Account can have a maximum of 5,000 campaigns, regardless of campaign status.
  • A Sponsored Account can have any number of campaign groups.
  • A non-default Campaign Group can have a maximum of 2000 campaigns.
  • A Sponsored Account on LinkedIn can have a maximum of 1,000 campaigns in ACTIVE status.
  • A Campaign can have a maximum of 15 active creatives and 85 inactive creatives.

Billing

  • All billing is managed at the Sponsored Account level.
  • We don't offer Billing APIs.
  • Advertisers need to log into Campaign Manager to setup billing.