Private plans in Azure Marketplace

Private plans are how publishers provide custom plans to specific customers. Private plans are only available for paid products that can be purchased and directly installed from the Azure portal. Publishers can't create private plans for consulting services, any service that has Contact me as a call-to-action, or any free service, regardless of whether it can be installed from the portal or not.

Find private plans in the Azure portal

When a partner publishes a private plan, it's visible only to eligible users in the Marketplace section of the Azure portal. These users are defined by subscription ID or tenant ID, depending on the offer type. If you're eligible for private plans, there are two ways to find them in the portal.

Note

Private plans are searchable but not filterable (by category) in the Azure portal.

In the Azure portal, select + Create a resource or search for "marketplace" to go to the Marketplace page. If you're eligible for private plans, you see the You have private products available banner on the top of the page. Select View private products to go to your private plans page.

Screenshot illustrating the private plans in marketplace.

Review private plans

A private plan is part of several plans in a product. Each product can have multiple plans, both public and private, but private plans are shown under a separate listing from public plans.

You can see the available private plans under the Plans tab, marked with a distinctive Private badge:

Screenshot illustrating a private badge on a sample private plan.

If you have more than one subscription, you see all private plans available for all your subscriptions. When you select Create, you're routed to the resource creation page to start configuring your resource.

If you select Create and have multiple subscriptions, but not all of them are added to the private plan, your default subscription might not be the subscription eligible for this private plan. In this case, select the correct subscription.

The link showing there are more private plans available.

Next steps