Distribute apps using your private store
- Windows 10
- The retirement of Microsoft Store for Business and Microsoft Store for Education has been postponed. We will update this notice when a new retirement date is announced. You can continue to use the current capabilities of free apps until that time. For more information about this change, see Update to Intune integration with the Microsoft Store on Windows and FAQ: Supporting Microsoft Store experiences on managed devices.
- In April 2023 the Microsoft Store for Business tab was removed from Microsoft Store apps on Windows 10 and Windows 11 PCs. An interaction with existing MDM and GPO policies may lead to customers seeing errors when accessing the Microsoft Store app. For more information see Microsoft Store for Business tab removed.
The private store is a feature in Microsoft Store for Business and Education that organizations receive during the signup process. When admins add apps to the private store, all employees in the organization can view and download the apps. Your private store is available as a tab in Microsoft Store app, and is usually named for your company or organization. Only apps with online licenses can be added to the private store.
You can make an app available in your private store when you acquire the app, or you can do it later from your inventory. Once the app is in your private store, employees can claim and install the app.
To acquire an app and make it available in your private store
Click an app, choose the license type, and then click Get the app to acquire the app for your organization.
Microsoft Store adds the app to Products and services. Click Manage, Apps & software for app distribution options.
To make an app in Apps & software available in your private store
Click Manage, and then choose Products and services.
Click on the application to open the application settings, then select Private store availability.
Select Everyone to make application available for all people in your organization.
If you are working with a new Line-of-Business (LOB) app, you have to wait for the app to be available in Products & services before adding it to your private store. For more information, see Working with line-of-business apps.
Private store availability
You can use security groups to scope which users can install an app from your private store. For more information, see Private store availability.
Employees can claim apps that admins added to the private store by doing the following.
To claim an app from the private store
- Sign in to your computer with your Microsoft Entra credentials, and start Microsoft Store app.
- Click the private store tab.
- Click the app you want to install, and then click Install.