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Teams app artwork for Teams Store

This article provides guidelines and templates for displaying app artwork and details in the Microsoft Teams Store. Follow these guidelines for tips on crafting engaging and useful imagery to get people excited about your app in Fluent icons and Teams icon.

App image templates

Select one of the following templates that helps you show customers your app images in an appealing way. Use the templates to highlight key screens from your app and change the text to emphasize features. It's recommended to change the background color to enhance your brand.

Single column must use Size 1 (540 x 300 px), and double column images must use Size 2 (360 x 200 px).

Template A

Example shows an app artwork template A.

Template B

Example shows an app artwork template B.

Template C

Example shows an app artwork template C.

Best practices

Follow these tips to make the most of your space in the Teams Store.

Example shows the background color to enhance your brand.

Do: Use color to enhance your brand

Use the background color to highlight your logo and create more cohesion.

Example shows overlap the background colors that can clash with your brand.

Don’t: Use colors that clash with your brand

Your app display is overwhelming to customers.

Example shows an app artwork with simple and clear text.

Do: Use simple and clear text

Briefly highlight the features that are displayed.

Example shows an app artwork with unclear text.

Don’t: Use unclear text

Customers may ignore an unclear message.

Example shows an app artwork that clearly describes your app.

Do: Clearly and accurately describe your app

Give a brief and accurate overview of your application and what people can expect from it.

Example shows an app artwork which is confusing and misleading.

Don’t: Use confusing or misleading copy to describe your app

It is essential that your app description is accurate and easy to understand.