Azure IP co-sell top-tier benefits
Co-sell is a benefit of your Microsoft AI Cloud Partner Program membership. As you invest in your partnership with us and grow your business, we invest in your organization through additional co-sell benefits, which include top-tier benefits.
From July 1, 2023, if you meet the requirements to become Azure IP co-sell eligible (which include having a transactable offer published in the commercial marketplace), the purchase of your solution can help count toward customers' existing cloud commitments. If your organization meets the extra requirements, you can qualify for top-tier benefits, such as seller incentivization and eligibility to participate in partner-reported Azure consumed revenue (PRACR).
To meet the added requirements for top-tier benefits, you can choose to take one of the following strategic pathways: marketplace performance or consumption commitments.
Additionally, all partners attaining a certified software designation for solution areas (specifically, Azure and/or Security) or Industry AI will automatically receive top tier benefits in FY25 and will be added to Top Tier the month following the attainment
Top-tier benefit pathways criteria
- Marketplace performance: The marketplace performance path recognizes partners with high-performing solutions in the marketplace based on the trailing twelve-month (TTM) evaluation periods. To access top-tier benefits this way, partners must meet one of the following criteria:
- USD $4 million marketplace billed sales (MBS) transactions
- 12 net-new customer adds to marketplace of greater than USD $10,000 each
- "Net-new" here means net-new to the Microsoft commercial marketplace (not net-new to Microsoft) and/or net-new to the specific partner.
- 30 marketplace transactions with eight unique customers
- Each commercial MP transaction will be counted as a unique offer customer combination. (Individual private offers count as separate transactions.)
- We will leverage customer ID to calculate. All transactions must be $100 or higher.
- Must be at a minimum value of USD $100
- Consumption commitments: The consumption commitments path recognizes partners who signed material cloud consumption commitments with customers. To access top-tier benefits via this path, partners must meet one of the following criteria:
- Partners themselves must sign a USD $30 million cloud consumption commitment, and the partner must have at least five marketplace transactions, OR
- Partners themselves must have signed a USD $200 million cloud consumption commitment and the partner must have a transactable listing in the marketplace
By meeting the criteria of one of the above pathways—marketplace performance or consumption commitments—you can qualify for top-tier benefits. In addition, when you sell directly to Microsoft customers with a Microsoft Azure Cloud Commitment (MACC), Microsoft sellers are incentivized to sell your eligible Azure solutions and can more easily identify you and promote leads to your organization.
Starting July 1, 2024, certified software designations for solution areas (specifically, Azure and/or Security) or Industry AI will receive top tier benefits in addition to their own sets of benefits. All partners are encouraged to pursue one of the seven eligible Azure-based certified software designations:Certified software for solution areas:Azure, Security; Certified software for Industry AI: Healthcare AI, Retail AI, Financial Services AI, Manufacturing AI, Sustainability AI
Top Tier Partner Communications Timeline
| Azure IP co-sell top tier benefits (newly eligible) | Timeline |
|---|---|
| Q2 top tier benefits available | October 1, 2024 |
| Q3 top tier benefits available | January 1, 2025 |
| Q4 top tier benefits available | April 1, 2025 |
| Azure IP co-sell top tier benefits (expiration) | Timeline |
|---|---|
| Q2 6-month notification | April 1, 2025 |
| Q2 3-month notification | January 1, 2025 |
| Q2 top tier benefit expiration | June 1, 2025 |
Partners who qualify for top-tier benefits can choose to take elevated actions to access PRACR, an exclusive SaaS joint-sales offering.
For more information, see our Azure IP co-sell resources gallery to review our Azure IP co-sell benefits program guide.