Frontier Accelerate for Marketplace overview

Frontier Accelerate for Marketplace is a Microsoft AI Cloud Partner Program offering that helps software development companies build, publish, grow, and differentiate their solutions on Microsoft Marketplace. By using this offering, partners can reach more customers, transact at scale, and grow revenue. It follows a guided progression that moves a partner from building a solution to scaling revenue through Marketplace.

Build and Publish → Grow → Differentiate. Each stage marks meaningful progress for your solution:

  • Build and Publish: Move from building a solution on the Microsoft Cloud to publishing a Marketplace-ready, transactable offer.
  • Grow: Progress from publishing on Marketplace to driving Marketplace transactions and achieving co-sell eligibility.
  • Differentiate: After demonstrating scale, differentiate your solution for Microsoft customers on the Microsoft Marketplace and for Microsoft sellers and continue your growth journey.

Marketplace as the commercial foundation

Microsoft Marketplace sits at the center of the journey, serving as the commercial foundation for solution discovery, transaction, and performance measurement. Through Marketplace partners can reach a large global buyer audience; sell and transact at scale; support product-led, self-service buying motions; and extend reach through channel and partner-led selling.

Frontier Accelerate for Marketplace and Frontier Accelerate for Marketplace Premium — one journey, two ways to engage

You engage through one unified experience, with flexibility in how much guidance and Microsoft collaboration you want along the way.

  • Frontier Accelerate for Marketplace is available at no cost to eligible partners, offering structured, performance-based benefits with Marketplace-aligned milestones you can progress through at your own pace.
  • Frontier Accelerate for Marketplace Premium is available for $1,549.80 USD/year plus applicable taxes for partners who want to progress through the same journey with additional benefits and closer engagement with Microsoft.

Both experiences align to the same journey, outcomes, and commercial milestones. A unified dashboard in Partner Center tracks your progress, milestones, and available benefits.

For the full list of benefits included, see the Benefits guide.