Create an Azure Container offer

This article describes how to create an Azure Container offer. All offers go through our certification process, which checks your solution for standard requirements, compatibility, and proper practices.

Before you start, create a commercial marketplace account in Partner Center and ensure it is enrolled in the commercial marketplace program.

Before you begin

Before you can publish an Azure Container offer, you must have a commercial marketplace account in Partner Center and ensure your account is enrolled in the commercial marketplace program. See Create a commercial marketplace account in Partner Center and Verify your account information when you enroll in a new Partner Center program.

Review Plan an Azure Container offer. It will explain the technical requirements for this offer and list the information and assets you’ll need when you create it.

Create a new offer

  1. Sign in to Partner Center.

  2. On the Home page, select the Marketplace offers tile.

    Illustrates the Marketplace offers tile on the Partner Center Home page.

  3. On the Marketplace offers page, select + New offer > Azure Container.

    The left pane menu options and the 'New offer' button.


After an offer is published, any edits you make to it in Partner Center appear on Azure Marketplace only after you republish the offer. Be sure to always republish an offer after changing it.

New offer

  1. Enter an Offer ID. This is a unique identifier for each offer in your account.

    • This ID is visible to customers in the web address for the offer and in Azure Resource Manager templates, if applicable.
    • Use only lowercase letters and numbers. The ID can include hyphens and underscores, but no spaces, and is limited to 50 characters. For example, if your Publisher ID is testpublisherid and you enter test-offer-1, the offer web address will be
    • The Offer ID can't be changed after you select Create.
  2. Enter an Offer alias. This is the name used for the offer in Partner Center.

    • This name isn't used on Azure Marketplace. It is different from the offer name and other values shown to customers.
  3. Associate the new offer with a publisher. A publisher represents an account for your organization. You may have a need to create the offer under a particular publisher. If you don’t, you can simply accept the publisher account you’re signed in to.


    The selected publisher must be enrolled in the Commercial Marketplace program and cannot be modified after the offer is created.

  4. Select Create to generate the offer. Partner Center opens the Offer setup page.


Enter a descriptive name that we'll use to refer to this offer solely within Partner Center. The offer alias (pre-populated with what you entered when you created the offer) won't be used in the marketplace and is different than the offer name shown to customers. If you want to update the offer name later, see the Offer listing page.

Setup details

You have two options – one is to sell and the other is to only list your offer using Microsoft.

A screenshot of the Azure portal showing a selector to sell through Microsoft or only list the offer through Microsoft.

If you are publishing Kubernetes applications, you can choose to sell through Microsoft and let Microsoft host transactions on your behalf. In this case, a set of required technical configuration will be needed for your service.

If you are publishing container images, you can use Microsoft to list your offer but process the transactions independently. In this case, your offer will still be available in Azure Marketplace as a listing only offer.


Pricing options are only available if you are publishing Kubernetes applications. This choice cannot be changed once your offer is published.

Customer leads

When a customer expresses interest or deploys your product, you’ll receive a lead in the Referrals workspace in Partner Center.

You can also connect the product to your customer relationship management (CRM) system to handle leads there.


Connecting to a CRM system is optional.

To configure the lead management in Partner Center:

  1. Under Customer leads, select the Connect link.

  2. In the Connection details dialog box, select a lead destination.

  3. Complete the fields that appear. For detailed steps, see the following articles:

  4. To validate the configuration you provided, select the Validate link.

  5. Select Connect.

    For more information, see Customer leads from your commercial marketplace offer.

  6. Select Save draft before continuing to the next tab in the left-nav menu, Properties.

Next steps