Marketplace categories and industries

This article discusses and lists the categories and industries available to choose from when creating an offer in Partner Center for our two different online stores: Microsoft AppSource or Azure Marketplace.

Category and industry listings by offer type

Microsoft AppSource and Azure Marketplace are two different storefronts that serve different customer personas. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the category/subcategory selection, the offer type, and transaction capabilities.

Following are the categories and industries applicable to each online store, by offer:

Offer type Categories for Azure Marketplace Categories for AppSource Industries for AppSource
Azure Application
Azure Container
Azure Virtual Machine
IoT Edge Module
Managed service
Consulting Service
Dynamics 365 apps on Dataverse and Power Apps
Dynamics 365 Operations Apps
Dynamics 365 Business Central
Power BI app

Applicable store by offer type

Following are the combinations of options applicable to each online store:

Metered billing Microsoft 365 add-ins Private-only plan Public-only plan Public & private plans SaaS offers with Microsoft managed Licenses Applicable online store
Azure Marketplace
Azure Marketplace
Azure Marketplace2
Azure Marketplace
Azure Marketplace1
Azure Marketplace1,2
Azure Marketplace1

1 Depending on category/subcategory and industry selection.
2 Offers with private plans will be published to the Azure portal.


A listing plan and transactable plan can't exist in the same offer.


Categories in Azure Marketplace target IT professionals and developers while categories in Microsoft AppSource target business users looking for business and/or industry SaaS applications, Dynamics 365 add-ins, Microsoft 365 add-ins, and Power Platform apps.

Select categories and subcategories that best align with the value proposition of your listing. You can select:

  • A maximum of two categories, including a primary and a secondary (optional) category.
  • A maximum of two subcategories for each primary and/or secondary category. If no subcategory is selected, your offer will be discoverable in the selected category only. Select a subcategory to make your offer discoverable within a smaller subset.

This table shows the primary categories and subcategories that map to Azure Marketplace.

Primary category Subcategory
AI + Machine Learning Automated ML
Bot Services
Business/Robotic Process Automation
Cognitive Services
Data Labeling
Data Preparation
Knowledge Mining
ML Operations
ML Service
Analytics Big Data
Data Analytics
Data Insights
Predictive Analytics
Real-time/Streaming Analytics
Blockchain App Accelerators
Multi-node Ledger
Single-node Ledger
Compute Application Infrastructure
Operating Systems
Containers Kubernetes Apps
Database Data Lakes
Data Warehouse
Ledger/Blockchain Databases
NoSQL Databases
Relational Databases
Developer Tools Developer Service
DevOps N/A
Identity Access Management
IT and Management Tools Management Solutions
Business Applications
Internet of Things IoT Analytics and Data
IoT Connectivity
IoT Core Services
IoT Edge Modules
Iot and IIot Platforms
IoT Security
IoT Solutions
Media Content Protection
Live and On-Demand Streaming
Media Services
Migration Data Migration
Mixed Reality Gaming
Monitoring and Diagnostics N/A
Networking Appliance Managers
Load Balancers
Private MEC
Security Identity and Access Management
Information Protection and Governance
Threat Protection
Storage Backup and Recovery
Block File and Object Sharing
Data Management
Enterprise Hybrid Storage
Web Blogs and CMS
Starter Web Apps
Web Apps
Web Apps Frameworks

Microsoft AppSource categories and subcategories

This table shows the primary categories and subcategories that map to Microsoft AppSource.

Primary category Subcategory
AI + Machine Learning AI for Business
Bot Apps
Analytics Advanced Analytics
Dashboard and Data Visualization
Collaboration Chat
Contact Management
Meeting and Calendar Management
Site Design and Management
Voice and Video Conferencing
Commerce E-Commerce, Social Commerce, and Marketplaces
Loyalty and Gifting
Product Information and Content Management
Personalization, Ratings, and Reviews
Store Management
Subscription and Post Purchase Services
Compliance and Legal Data, Governance, and Privacy
Health and Safety
Tax and Audit
Customer Service Back Office and Employee Service
Contact Center
Face to Face Service
Knowledge and Case Management
Social Media and Omnichannel Engagement
Finance Accounting
Analytics, Consolidation and Reporting
Asset Management
Compliance and Risk Management
Payments, Credit, and Collections
Geolocation Maps
News and Weather
Address Validation
Human Resources HR Operations
Talent Acquisition
Talent Management
People Analytics and Insights
Internet of Things Asset Management and Operations
Connected Products
Intelligent Supply Chain
Predictive Maintenance
Remote Monitoring
Safety and Security
Smart Infrastructure and Resources
Vehicles and Mobility
IT and Management Tools Business Applications
Management Solutions
Marketing Advertisement
Campaign Management and Automation
Email Marketing
Events and Resource Management
Pricing Optimization
Research and Analytics
Social Media
Operations and Supply Chain Asset and Production Management
Demand Forecasting
Information Management and Connectivity
Planning, Purchasing and Reporting
Quality and Service Management
Sales and Order Management
Transportation and Warehouse Management
Productivity Blogs
Content Creation and Management
Document and File management
Email Management
Language and Translation
Search and Reference
Workflow Automation
Project Management Project Accounting and Revenue Recognition
Project Invoicing
Project Time and Expense Reporting
Project Resource Planning and Utilization Metrics
Project Planning and Tracking
Project Sales Proposals and Bids
Sales Business Data Management
Configure, Price, Quote (CPQ)
Contract Management
Sales Enablement


Industry selection applies only for offers published to AppSource and Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two industries and two verticals per industry.


For consulting service offers in Azure Marketplace, there are no industry verticals.

Industries Verticals
Financial Services Banking
Capital Markets
Government Public Safety and Justice
Public Health and Social Services
Government Operations and Infrastructure
Public Finance
Defense and Intelligence N/A
Healthcare Payor
Life Sciences
Education Higher Education
Primary and Secondary Edu/K-12
Libraries and Museums
Nonprofit and IGO N/A
Manufacturing Manufacturing
Energy N/A
Retail Retail
Customer Goods
Media and Communications Media and Entertainment
Professional Services Partner Professional Services
Architecture and Construction
Real Estate
Distribution N/A
Sustainability N/A
Hospitality and Travel N/A

Applicable products

Select the applicable products your app works with for the offer to show up under selected products in Microsoft AppSource.

Next steps