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What is a Product Variant?

A product variant is a specific item that is grouped with related variants that together form a product. Variants usually vary from each other in one or more properties. For example, a medium-sized, green shirt with a stock-keeping unit (SKU) of 14678 is one product variant of the Shirt product; together size, color, and SKU form one variant. A product variant always includes a unique identifier, such as an SKU, and a price. Each product variant is based on the same product definition.

Before you can add a product variant to a product, you must specify in the product definition that the product will include variants.

See Also

Other Resources

What is a Product?

How to Create Products and Product Variants

How to Edit Products and Product Variants

How to Sequence Product Variants