Product Sales Reports
You use the Reports module to run reports to analyze product sales data.
Buyer Browse to Purchase
Customer Sales
Customer Spend Summary
Order Events
Product Sales
Shopping Basket Events
Buyer Browse to Purchase (Dynamic)
Use the Buyer Browse to Purchase report to review user visit and purchasing patterns. This report displays the number of first time and repeat buyers, and the average number of visits for each purchase per buyer.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Count Sales Visit Count Visitor Count Visits Per Buy |
Buyer Type Site |
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Customer Sales (Static)
Use the Customer Sales report to see customer details, total sales, and total orders. This report can be exported to the List Manager, and the information it provides can be used to target customers with online campaigns, such as direct mail promotions.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Orders Sales |
E-mail First Name Last Name User ID |
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Customer Spend Summary (Dynamic)
Use the Customer Spend Summary report to review sales volume and revenue by customer. This report displays sales data by logon name for registered users and by guest user ID for guest users.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Quantity Revenue |
Customer Date Products Site |
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Order Events (Dynamic)
Use the Order Events report to review order submittal events, such as a user clicking the Checkout button to indicate that the order is complete. This report shows the number of submit order events performed by registered and guest users each hour.
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Note
- The Week of Year dimension is used to calculate the date dimensions in this report. For years that begin on a Saturday, the Week of Year dimension returns week 53 for the last week.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Count Events | Date Events Hour of Day Site User Type |
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Product Sales (Dynamic)
Use the Product Sales report to review product sales volume and revenue by date. This report shows the total quantity and revenue for each product sold.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Quantity Revenue |
Date ProductsSite |
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Shopping Basket Events (Dynamic)
Use the Shopping Basket Events report to review user behavior in regard to shopping basket activity. This report displays products and the number of times they have been added to and removed from shopping baskets.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Count | Date Events ProductsSite |
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