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Step 5: Create an Ad Campaign

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In Commerce Server 2002, Ad Campaigns can be targeted using the Content Selection Framework (CSF). Each Ad has a need of delivery based upon the number of impressions, the number of days to deliver them, and a relative weighting against other ads before they are displayed to the user visiting your Web site. You can set ads to be house ads so that the ads are rotated on your Web site on an "as possible" basis, which minimizes the impact on paying ads on your site through your business partners.

In this step, you will create a new ad campaign and then create a new house ad for Microsoft Commerce Server 2002 and Visual Studio .NET.

To create a new ad campaign

To create a new ad

To create a new ad campaign

  1. In Campaigns, click Campaign Manager.
  2. In the Campaign Manager screen, select Northwind Traders from the list, click Add on the toolbar, and then select New Campaign from the drop-down list.
  3. In the Campaign Manager - Northwind Traders - New (campaign) screen, in the CampaignProperties section, do the following:
    Use this To do this
    Campaign name Type Free Advertising.
    Start date Select the default date (current date).
    End date Select 12/31/2002 as the campaign end date from the drop-down calendar.

    Campaign dates are used as default dates for campaign item dates. However, campaign item dates override campaign dates. A campaign item date may be set to extend past the dates for the campaign.
    Status Select Active as the campaign status from the drop-down list.
    Comments Leave this field blank.
  4. In the Campaign Manager - Northwind Traders - New (campaign) screen, in the Advertising/Campaign Goaling section, do the following:
    Use this To do this
    Set goals by Select the Campaigns as the goaling level from the drop-down list.
    Quantity ordered Type 100000 as the number of requests ordered for this campaign.
    Scheduled by Select Request from the drop-down list.

    Request indicates that the goals of the campaign will be met when the ad is displayed on the specified page group(s).
  5. To save the campaign information and return to the Campaign Manager screen, click Save and go back on the toolbar.

To create a new ad

  1. In Campaigns, click Campaign Manager.
  2. In the Campaign Manager screen, expand Northwind Traders, expand Free Advertising, click New on the toolbar, and then select New Ad from the drop-down list to create the new ad.
  3. In the Campaign Manager - Northwind Traders - Free Advertising - New (ad) screen, in the Ad Properties screen, do the following:
    Use this To do this
    Ad name Type Microsoft Commerce Server 2002.
    Status Select Active.
    Type Select House Ad from the drop-down list.
    Weight Type 1 as the weight of the ad.

    Weight is a means of determining how frequently an ad is displayed, relative to all of the campaign items for a given customer. In a campaign, weight only applies to ads that are goaled at the campaign-level. If the ads are goaled at the item level, weight is not used for paid ads.

    For house ads the weight is relative to all other house ads for all customers and all campaigns. For paid ads, the weight is relative to other paid ads in the same campaign. The weight of an individual campaign item is relative to the weight of all the other campaign items.
    Exposure limit Select None from the drop-down list to have no maximum limit to the number of times the ad can be shown to a user per session.
    Date received Accept the default settings.

    This box contains the current date as the default. After the ad is saved, the date cannot be changed.
    Industry Accept the default setting of None.
    Comments Leave this field blank.
  4. In the Ad Schedule section, do the following:
    Use this To do this
    Start date Select the default date (current date).
    End date Select 12/31/2002 as the ad campaign end date from the drop-down calendar.
    Days Select each day of the week.
    Start time Make sure this is set to 00:00.
    End time Make sure this is set to 00:00.
  5. In the Ad Target section, make sure that the Show on all Page Groups option is selected.
  6. In the Ad Display section, do the following:
    Use this To do this
    Size Select Full Banner (468x60) from the drop-down box.
    Type Select Image from the drop-down box.
    Image URL Type https://localhost/northwindtraders/image/campaign/468x60_ComServ2002.jpg.
    Click URL Type https://www.microsoft.com/CommerceServer.
    Alternative text Type Commerce Server 2002.
  7. To save the ad and return to the Campaign Manager screen, click Save and go back on the toolbar.
  8. In Campaigns, click Publish Campaigns.
  9. In the Publish Campaigns screen, select the campaign item, and then click Publish on the toolbar.

The campaign item is sent to production. The site is updated to include the new campaign item.

Copyright © 2005 Microsoft Corporation.
All rights reserved.