Workflow for Profile Management
The following figure illustrates a sample scenario for creating site terms, updating profile definitions, and managing profiles.
- In the Site Terms Editor module, you add site terms, which are used in a profile definition to limit user entries for that property, for example, favorite color. Using site terms, you can create expressions to target advertisements to site users.
- In the Profile Definition Designer module, you add the new site term to the profile definition, which you can use to collect information, such as user data.
- In the Profile Definition Designer module, you add the property to a profile definition.
- In the Publish Profiles module, you publish the profile definition changes to your site.
- In the Users module, you manage profiles on your Web site. For example, you can add a new user profile or modify an existing one.
- In Campaigns, you can use the Campaign Expressions module to create an expression to target users whose profile matches your target criteria, for example, favorite color is equal to purple.
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