Enterprise Cloud Alliance

Grow your business with a strategic engagement with Microsoft

Welcome to the Enterprise Cloud Alliance

The Enterprise Cloud Alliance provides Microsoft partners the opportunity to create strategic alliances with Microsoft and increase the awareness of their product portfolio to customers searching for best in class enterprise solutions. Members receive exclusive benefits such as invitations to participate at NDA events and having their solutions showcased at the new and improved Microsoft Enterprise Cloud Solutions Catalog. There is no cost to join the Enterprise Cloud Alliance.

  • Increase product awareness and lead generation
  • Participate in Microsoft sales organization events
  • Establish a direct line with Microsoft Cloud and Enterprise team

Getting started

Getting started - step one Join the Enterprise Cloud Alliance
Getting started - step two Confirm that you have company and app marketing profile listed on Pinpoint

Increase your product awareness in the Marketplace

  • Reach global market exposure with premium listing among best in class solutions in the new Enterprise Cloud Solutions Catalog
  • Maximize lead generation with application certification
  • Leverage ECA partnership to participate in Microsoft sponsorship opportunities

Maximize your engagement strategy with Microsoft

  • Access to pre-release versions for major releases and submit bugs for Enterprise Cloud products
  • Have a clear path back to Microsoft C+E Engineering team to facilitate participation in other Microsoft opportunities such as landing in the Azure Marketplace
  • Learn how to work with Microsoft sales organization with opportunity to publicly showcase our joint story
  • Leverage opportunity to attend executive NDA only events and provide valuable insight on Microsoft future plans
  • Leverage ECA partnership to earn credits toward Microsoft Partner Network competency benefits

Expand your network

  • Develop relationships at Microsoft Enterprise Cloud Alliance networking events during key Microsoft conferences; interact with Microsoft executives and other industry leaders (by invitation)
  • Opportunity to participate in Microsoft internal events and sponsorship at industry conferences


  • Have a product or solution that interoperates with Microsoft Cloud products; make this product or solution available to customers; actively market this product or solution

Microsoft Azure

Microsoft Azure Stack

Windows Azure Pack

Microsoft Dynamics

System Center

SQL Server

Windows Server

  • Assign primary contact to manage regular engagement activities and coordinate with Microsoft assigned primary contact
  • Assign executive sponsor for guidance and performance review with assigned Microsoft executive sponsor
  • Agree to terms of the ECA agreement including non-disclosure agreement (NDA) in good standing with Microsoft and licensing terms of pre-release products

Additional resources