WEB1058 - The anchor text contains values that provide no search benefit

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The <a> tag contains default content that provides no search benefit.

Explanation

The <a> tag appears to contain generic text, such as "link" or "click here." If a hyperlink points to content that is relevant to the site, the search ranking of the site may be reduced unless the anchor text accurately describes the target of the hyperlink.

Search engines use the contents of <a> tags to provide details about the page to which the <a> tag links.

Example

The following is an example of a correctly formatted hyperlink.

<a href="https://www.proseware.com/index.html">Proseware Home</a>

See also

Concepts

Hyperlink guidelines for SEO
Search Engine Optimization

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